The Ruby Bliss™ was developed as a means to provide a watermelon with increased levels of naturally occurring antioxidants, which give the fruit its rich red color. Beneath the thick, hard rind of this fruit is a dense interior of ruby red flesh void of seeds. Besides, Ruby Bliss™ is sweet and aromatic, with a crisp yet succulent texture. As a matter of fact, watermelons are high in Vitamin B1, which in turn ensures a healthy nervous system and a lack of it — known as a thiamine deficiency — which can result in confusion and memory loss.